Today we learnt about Andrew Goodwin, a media theorist who pointed out some conventions of a music video.
1. The characteristics of the genre itself. The type of music will inevitably impact the type of music video it will be. You can withstand from following these conventions, but you will notice that most music videos follow this rule.
2. The relationship between lyrics and the visuals, whether what the words are in the song are blatantly shown in the video. For example, singing about apples and having apples in the video, versus not having them. Or having something that could be metaphorically connected to the apple.
3. The relationship between the music and the visuals. For example editing to the beat, adding pulses at the same time the drum kicks in.
4. Use of close up shots of the artists, often the artist is centre screen in their music videos.
5. Voyeurism, looking at themselves as artists, whether its looking at their cd's, playing the record at the start of the video, or looking at themselves in the mirror.
6. Inter-textual references, so references to political events, or other real life issues, or media.
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